Simon Cooper
As a fractional CMO, Simon brings senior, data-led marketing leadership that quickly aligns strategy, channels, and revenue operations to drive measurable growth. By combining ABM and performance marketing expertise with strong stakeholder influence we can build scalable, high-impact growth engines.
How We Work
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- Strategy and positioning: clarify the market, ideal customers, and messaging so marketing is focused and consistent.
- Go-to-market planning: define offers, pricing, channels, and launch plans that match your growth goals.
- Demand generation: build predictable pipelines across inbound, outbound, partnerships, and paid activity.
- Brand and content: shape a brand story, then turn it into content that supports sales and retention.
- Marketing operations: make sure your tools, data, and processes support decision-making, not busywork.
- Team leadership: mentor in-house marketers, manage agencies, and recruit when the time is right.
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- Diagnose: a short audit of your goals, numbers, funnel, and current activity.
- Prioritise: a simple plan for the next 30, 60, and 90 days, including what not to do.
- Deliver: weekly execution, clear ownership, and measurable outcomes.
- Review and improve: a lightweight cadence to learn what is working, then double down.
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- Clearer positioning and messaging that improves conversion.
- A realistic quarterly plan your team can actually deliver.
- More qualified leads, with better visibility of what drives them.
- Marketing activity tied to revenue goals, not vanity metrics.
- Stronger collaboration between marketing and sales.
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- Advisory: strategy, planning, and decision support for a leadership team.
- Hands-on leadership: I run marketing day-to-day and manage delivery.
- Project-based: a defined sprint, such as a repositioning, launch, or pipeline reset.
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- Growing businesses that need senior marketing leadership.
- Teams that have talent in place but need clarity, focus, and direction.
- Founders who want marketing to become a repeatable growth engine.
Let’s Chat
If you want a candid view on what will move the needle in the next quarter, share your goals and what you have tried so far, and I will suggest a practical plan.
🗓️ Alternatively, you can book time in my diary directly.